But the real hurdle facing "Londongrad," one I didn't expect, wasn't that it was too Western. It was that it was too Russian. A common stance among educated Russians -- the ones I imagined would enjoy "Londongrad" the most -- is to refuse to watch a series or a film simply because it's Russian. The first Twitter reactions to "Londongrad" sounded the same note, over and over: "It's watchable, probably because it wasn't filmed in Russia." "As much as I hate everything Russian, I might give this one a try." "God help me, I can't believe I am watching a Russian TV series." "I might watch it later. I'm in no mood to see my compatriots." On a site devoted to romantic fan fiction, an author expressed her shock after combining two of the lead characters' names into one, as is the custom among fanfic writers (Misha + Alisa = Milisa): It was the first time in her memory that the names were Russian.
- Michael Idov, My Accidental Career as a Russian Screenwriter